Publicity focuses on establishing a brand's presence in the media to raise public awareness. It serves as a promotional tool to attract attention and generate interest. In contrast, Public Relations employs a diverse range of strategies to help organizations achieve their objectives by effectively communicating messages to specific target audiences. By tailoring these strategies, we aim to enhance brand awareness in alignment with your predetermined goals.

Marcomm, short for marketing and communications, involves utilizing a mix of channels and tools to engage with a target market with the aim of enhancing brand awareness, boosting sales, and promoting products or services. Our team specializes in developing cutting-edge marketing strategies and plans, crafting web-based marketing materials, implementing direct marketing initiatives, and executing promotional and advertising campaigns to effectively reach and engage with your desired audience.

Social media encompasses the platforms through which individuals engage in interactions, sharing, and exchanging information and ideas within virtual communities and networks. The Office of Communications and Marketing oversees the primary accounts on major platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Our responsibilities include establishing and maintaining these social media channels, ensuring active engagement, and managing content to effectively reach and communicate with our audience.

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Let us make you more noticeable to the public.